7. Create a referral program
Referrals are a great way of getting new business. In fact, people are 4x more likely to make a purchase when referred by a friend.
Aside from friends and family passing on referrals, you could create a referral program with companies and contractors that provide complementary services. For instance, you could link up with builders, electricians, plumbers, and other tradespeople to create a 2-way referral program – i.e. they refer you, and you refer them.
For example, suppose someone approaches a building firm to build an extension. They could recommend your architecture design services for the client to get proper plans drawn up.
The key is to form a solid network of related professionals who are more than happy to recommend your work.
8. Speak at industry conferences and events
Speaking at industry conferences and events isn’t for everyone, but it’s an excellent way of winning new clients.
Ideally, you want to find an opportunity to speak about an area of your expertise to your potential clients.
For example, if you specialize in office design, you’ll want an audience of business owners looking to build or modernize their office space.
Or, if you’re looking for residential clients, you may want to speak about home remodeling ideas at a local community group.
When potential clients see and hear your expertise, many will naturally want to work with you.
You can search for online and offline speaking opportunities.
Level-Up Your Architectural Marketing Strategy
If you want to start generating more leads for your architectural business, make sure you use these eight proven marketing strategies:
- Create a portfolio page on your website
- Optimize your Google Business Profile (Maps)
- Use photorealistic 3D renderings to close deals faster
- Run Google Ads to rank for service-based keywords
- Collect and promote online reviews from past/current clients
- Share architectural renderings on social media
- Create a referral program
- Speak at industry conferences and events
With Cedreo’s 3D architecture software , you can quickly generate high-quality 3D home designs that shorten the sales cycle and increase your conversion rate. Get started with a free account today!