Drafting time reduced by half
Photorealistic 3D renderings to help clients understand the design concepts before any work has been carried out
Number of interior conceptuals doubled
About: Sixpence 21 LTD is an Interior Design company which focuses on living rooms and master bedrooms, as well as kitchen and bathroom design.
Industry: Interior Design
Sixpence 21 LTD struggled to sell design projects because clients couldn’t visualize
If you operate in the Interior Design industry, then a big part of your success is probably due to your ability to communicate your design ideas to clients and convince them to go through with a project. Communicating the complexity of a home design project and helping the clients make decisions isn’t that easy. But it is a challenge you can overcome with the right tools.
There are a lot of different ways that design software can be used in different stages of the client’s journey. Sixpence 21 LTD, an Interior Design Company, has achieved great success by using Cedreo during the conceptuals phase.
In this case study we’re going to show you how Sixpence 21 LTD processed twice as many interior design conceptuals by reducing drafting time in half and helping clients visualize their projects much better than on 2D floor plans.
2D floor plans were the only sales material that Sixpence 21 LTD used at that time. They had difficulty explaining new projects to her clients with 2D floor plans because they couldn’t understand what they were looking at when viewing 2D floor plans. Unfortunately, not many people outside of the architectural and interior design fields are able to visualize a finished project by looking at a 2D floor plan.
Sixpence 21 LTD quickly recognized the need to provide their clients with 3D renderings. They wanted to show them exactly what their space would look like after the work and furnishing take place and accelerate the decision making.
Sixpence 21 LTD spent too much time in drafting projects that didn’t convert
Sixpence 21 LTD then searched for an interior design software to easily draw floor plans and generate 3D renderings. Frankie Sharman from Sixpence 21 LTD, came across many different types of software that she tested carefully. With a lot of them, some important features were missing that made it impossible to draft interior design projects with the detail and precision required by a professional. Sketchup caught her attention because it seemed to be an all in one tool, from 2D floor plans to customized interior details, and eventually 3D renderings.
She used Sketchup for several months. The ramp-up period was long. It took her several weeks of daily work to be up and running with the program. And even after that, she had to spend days drafting floor plans that didn’t always convert. This pre-sale process was definitely painful.
This is where Cedreo comes in
Sixpence 21 LTD heard about Cedreo as an easy-to-use interior design program.
Sixpence 21 LTD signed up for a 14-day free trial and began with drawing a project she had originally designed with Sketchup.
Sixpence 21 LTD quickly took the decision to switch from Sketchup to Cedreo. It was an essential tool for them to reduce drafting time and presenting photorealistic 3D renderings to clients.
Drafting time reduced by half and photorealistic 3D renderings thanks to Cedreo
Using Cedreo, Sixpence 21 LTD is able to:
- Draw 2D and 3D floor plans to help clients understand the overall project
- Create 3D renderings to visualize a space and its new design at the earliest stage of an interior design project
- Reduce drafting time by half compared to other interior design software
- Double the number of conceptuals presented to potential clients
“All reactions have been great so far!”
Sixpence 21 LTD is now using Cedreo for all interior design projects. They present the 3D floor plans and interior renderings to their customers but also use them on the website and share them on social media to show a selection of the company’s portfolio.