Fresh out of ideas for interior design content for Instagram?
As a visual platform, Instagram is perfect for interior designers like you who want to showcase their work, attract new clients, and build their brand.
But coming up with interior design social media content ideas to post regularly day after day, week after week, is a challenge, especially for busy professionals.
No worries, we’ve got you covered! Get out your content calendar, read through this article, and you’ll have weeks of interior design content planned and ready to create to grow your following on the Gram.
Key Takeaways
- Instagram growth in 2025 is driven by content that builds trust, delivers value, and encourages interaction, not just follower count.
- Choose high-impact Instagram content ideas that educate, inspire, and entertain.
- Cedreo makes it easy for interior designers to create stunning 3D visuals and floor plans, so you can turn ideas into scroll-stopping Instagram content in minutes.
Start Here – Social Media Strategy for an Instagram Feed with Interior Design Content
Before we dive into the content ideas, check out this super-condensed masterclass for promoting your interior design business on Instagram in 2025.
Your killer content won’t work as well unless you first follow these tips.
Types of Instagram Posts – What’s Working in 2025 (& Beyond)
Here are the different types of Instagram posts and what to focus on to reach your target audience and grow your interior design business.
1. Carousels (The New Stories)
Swipe-through carousels with personal images and short, informative text are leading engagement in 2025.
Use them to share:
- Before-and-afters with context
- Design tips or educational mini-posts
- Project walkthroughs or listicles
PRO Tip: Your first image NEEDS to start with a bold hook. Then, end with a strong CTA to drive action.
2. Strategic Instagram Stories
Posting just one Story frame a day can spike views dramatically — a surprising algorithm quirk. Use this opportunity to:
- Link directly to your website, blog post, lead magnet, or services
- Share behind-the-scenes looks or seasonal trends
- Run polls, mood boards, or Q&As to boost interaction
- Consider using Close Friends and Broadcast Channels to nurture your inner circle.
3. Reels That Teach or Inspire
Reel views may be down, but it’s still the best way to reach new audiences (and new clients). Focus on timeless, high-value content like:
- Design how-tos (e.g., shelf styling, color pairings)
- Process clips (e.g., mood boards, 3D renderings)
- Quick answers to FAQs or myths in design
- Keep it simple, visual, and evergreen for lasting ROI.
Social Media Strategy 101 for Interior Designers
Instagram has changed. In 2025, it’s no longer about follower count — it’s about trust, value, and visibility with your target audience.
Here’s where to start.
Define your brand: before you start posting on Instagram, you need to define your brand. So ask yourself…
- What makes your interior design business unique?
- What values do you stand for?
- What kind of aesthetic do you want to convey?
- What kind of clients are you trying to attract?
Next, to grow your brand and convert followers into clients, focus on the Confirm → Connect → Convert framework.
1. Confirm: Treat Your Instagram Profile Like a Storefront
Make it instantly clear who you help and how. Use a:
- Professional photo
- Clear, value-driven bio
- Strong CTA link (to your website, freebie, or consultation)
2. Connect: Build Engagement That Builds Trust
Conversations are the new leads.
- Post when your audience is active (check Insights)
- Engage with comments and DMs personally or via automation
- Use Stories and Close Friends to nurture deeper connections
- Collaborate with other interior designers, builders, agents, or furniture brands to expand reach
3. Convert: Lead With Value
Guide followers to take action through helpful content and clear CTAs. Encourage:
- Site visits
- Freebie downloads
- DM conversations about services
Analyze & Amplify: Post More of What Works
Use Instagram Insights to find what content drives:
- Saves (valuable content)
- Shares (content worth spreading)
- Profile clicks (curiosity)
- Website taps and DMs (conversion intent)
Then… do more of it.
Batch-create high-performing formats and build a content calendar that reinforces what your audience already loves.
Hashtags in 2025: Smarter, Sharper, More Strategic
Hashtags are still relevant. Use 5–10 well-chosen hashtags per post:
- Mix broad, niche, and geo-specific tags (e.g., #ModernFarmhouseKitchen, #AustinInteriorDesign)
- Avoid overused or irrelevant tags
- Track which sets drive engagement and rotate accordingly
PRO Tip: Tap into current design styles (like #JapandiStyle) and create your own branded hashtag to foster a content ecosystem.
Here’s the bottom line:
- Post with purpose.
- Create to connect.
- Analyze to improve.
This is how modern interior designers grow — and convert — on Instagram in 2025.
Ready for some epic interior design post ideas to revamp your feed? Check out the next section.
23 Interior Design Content Ideas for Instagram
As you go through these content ideas for interior designers, notice how they fall into the following three categories.
- Educational Content: Teach your audience something useful — design tips, layout mistakes to avoid, color palette breakdowns, or how to read a blueprint. This positions you as a trusted expert.
- Inspirational Content: Show what’s possible. Think stunning before-and-after reveals, dream kitchen tours, or a front row seat to your design process. This type of social media content fuels aspiration and attracts ideal clients.
- Entertaining Content: Make your audience feel something. Use relatable moments, behind-the-scenes bloopers, design memes, or trends with a personal twist. This humanizes your brand and keeps people coming back.
Understand these three categories and you’ll be able to come up with plenty of interior design content ideas beyond the ones in this list.
1. Share Your Personal Story
Share your personal journey as an interior designer, including what inspired you to pursue this career and how you developed your unique style. By sharing your story, you can build a personal connection with your audience and showcase what sets you apart from other designers.
PRO Tip: Be authentic. Authentic stories where you open up about your struggles, mistakes and things you’ve learned along the way create a deeper emotional connection with your audience.
2. Show Off Your Latest Completed Project
Use Instagram to showcase your latest completed project, including before and after photos, design details, and your thought process behind the design. This can help build credibility and inspire potential clients to work with you.
If you used Cedreo to create photorealistic renderings of your design before starting the project, show how they compare to the finished result.
3. Share Industry Knowledge & Design Tips
Share your insights and knowledge about the interior design industry, including trends, tips, and tricks. This can position you as an industry expert and demonstrate your expertise to potential clients.
This is a great opportunity for quick list-style posts like “3 Paint Colors that are Trending Right Now” as well as longer and more informative how-to posts like “How to Decorate a Small Room to Make it Look Twice Its Size”.
4. Film Tutorial Videos
Use Instagram to create short tutorial videos that share tips or showcase your design process and techniques. This can help your audience learn more about your design approach and inspire them to tackle their own design projects.
5. Create a Shopping Guide
Create a shopping guide that features your favorite furniture and decor pieces from various retailers. This can help your audience discover new products and help you establish relationships with industry partners. Plus, if you have a website with affiliate links, it can even increase your earnings!
6. Share Client Testimonials & Success Stories
Share testimonials and success stories from client projects to showcase the impact of your design work. This can help build trust with potential clients and demonstrate your ability to create stunning designs that meet your clients’ needs.
PRO Tip: Written testimonials are good. Video testimonials are better! Ask a satisfied client if you can film a quick video of them commenting on their newly designed space.
7. Before & After Images
Share photos of your before and after transformations, including details about the design process and your decision-making. This can inspire your audience and demonstrate your ability to transform even the most challenging spaces.
PRO Tip: You don’t have to wait until you’re finished with the project to showcase “after” photos. Use Cedreo 3D design software to create a 3D model of your idea and use it to get clients and followers excited about the project.
Try Cedreo Home Design Software for Free.
8. Post Behind-the-Scenes Clips
People love to see the logic behind your design approach. So use Instagram to share behind-the-scenes footage of your design process, including sketches, material selections, and progress updates. This can help your audience feel more connected to your design work and build excitement around your projects.
9. Highlight Milestones
Use Instagram to showcase important milestones in your design projects, such as the start of construction or when key elements get installed, like flooring or furniture. This can help build anticipation and engagement around your projects.
10. Share Your Mistakes
Share stories about design challenges and setbacks, and how you overcame them. You can even share times when a client wasn’t completely happy with the end result. Don’t worry about this hurting your reputation. In reality, this helps humanize you as a designer and build trust with your audience, while also showcasing your problem-solving skills and creativity.
11. Run Polls or “This or That” Posts
Interactive content boosts engagement and gives you instant feedback on your audience’s preferences. These are perfect for Stories or carousel-style “Which one would you choose?” posts. It’s also a form of free market research that makes followers feel involved.
12. Share Mood Boards
Mood boards are an excellent way to share your design vision, even if you’re between client projects. Use them to show seasonal inspiration, trend forecasts, or your signature style.
13. Use 3D Renderings to Showcase Your Design Philosophy
3D renderings are a powerful way to help followers visualize your design ideas. Best of all, you don’t need any clients or open projects to create them. Use 3D design software like Cedreo to provide design inspiration from a unique perspective.
Why should interior designers use Cedreo?
- No 3D design experience necessary
- Create 2D floor plans, 3D floor plans, and realistic 3D POV renderings for a room in a matter of minutes
- Extensive design library makes it easy to decorate in any style
Don’t miss the BONUS tip at the end with more ways to use Cedreo to easily create instagram content for interior designers.
14. Shout Out Collaborators & Industry Events
Tagging vendors, builders, and partners strengthens professional relationships and expands your reach. Plus, sharing your presence at trade shows or local events adds credibility and builds community visibility.
15. Add CTAs to Join Your Email List
Your email list is the most reliable way to stay connected. Use content to lead followers off Instagram — with CTAs like “Want the full checklist? Grab it in our newsletter.”
16. Explain Your Process
Share what it’s like to work with you — from the first consult to final styling. Walkthroughs like these build trust and make you more approachable to potential clients.
17. Host a Giveaway
Encourage engagement and increase visibility by giving away a mini consult, product, or styled decor bundle. Just be sure the prize is aligned with your ideal audience.
18. Post Seasonal Home Decor Inspiration
Offer timely tips on styling for fall, freshening up for spring, or holiday decorating. These posts are shareable, evergreen year after year, and keep your feed feeling fresh.
19. Go Live with a Q&A
A live session lets your audience ask questions in real time. This is a great way to showcase your expertise, answer FAQs, and connect face-to-face (even virtually).
20. Share a Throwback
Show your first project, an old school rendering, or your original design style. Letting followers see your evolution builds authenticity and relatability.
21. Create Time-Lapse Videos
Use Reels to show room transformations or styling work in progress. Time-lapses are eye-catching and showcase the value of what you do.
22. Spotlight Products You Love
Feature a specific piece — a vintage light fixture, a custom sofa, or your favorite paint color. Explain why you chose it and how it elevates the space.
23. Share a “Day in the Life”
Bring your audience into your world. From site visits to sourcing trips, these posts humanize your brand and give clients a look behind the curtain.
Feeling overwhelmed with all these social media content ideas? Here’s what to do.
- Make a content creation schedule
- Schedule times to bulk create content
- Post consistently
- After a few weeks, analyze and double down on what’s working
Keep going for one last BONUS tip on how to boost your social media presence as a designer.
BONUS TIP – Use 3D Design Software to Make Viral Content for Interior Design
Clients and followers love high-quality visuals! That’s why we created Cedreo, an easy-to-use home design software that helps you create premium 3D visuals that get people excited about your projects.
- Create an entire set of 2D and 3D home designs in as little as 2 hours
- Cedreo automatically creates 3D designs as you draw in 2D
- Get realistic textures and lighting effects
- Choose from thousands of materials and furnishings in the design library
- Customize furnishings as needed
Here are 3 more interior design Instagram post ideas that combine the power of Cedreo + Social Media to grow your business.
- Post screen grab videos of you creating designs in Cedreo to showcase your design process
- Post 3D photorealistic images from Cedreo to show your vision of a finished project
- Post several images of a 3D design with different color schemes or furniture options to see which your followers like best
But Cedreo doesn’t just work to punch up your social media presence. You can also use it to streamline your entire interior design business.
- Smart floor plan software saves you loads of time and hassle during the planning process
- Land more clients thanks to better project presentations with Cedreo’s 3D images
- With terrain modeling, accurate natural lighting, and powerful tools, you can showcase the entire home — inside and out
With a free version, you’ve got nothing to lose. Sign up for Cedreo today!
