Home Builders Top 5 Reasons for Using 3D Visualization to Increase Sales


3D visualization is getting more and more popular today. Whether highlighted on a website, on social media, or presented throughout the pre-sale process, 3D renderings are already essential for home builders.

Transforming a simple 2D floor plan into photorealistic visuals provides a strong competitive advantage: attracting the attention of future home buyers, helping them to better understand the building process, and visualize their future home for faster decision-making. We’ve compiled a list of 5 reasons why 3D visualization can increase home builders’ sales.

1. 3D visualizations to present a preliminary design in its best light

It’s almost impossible to visualize a home that doesn’t exist yet, right? And it is difficult to show a property’s full potential with a simple 2D floor plan, don’t you agree? This is where photorealistic 3D renderings can help highlight a new construction.

90% of buyers found photos of properties for sale very useful in their decision-making process.

The photorealistic 3D rendering provides a precise representation of a home building project. It highlights its best features and presents it in its best light. On a 3D visualization like a 3D floor plan, the home buyer can understand the builder’s vision for the space, and visualize a home project as if he were there.

3D interior and exterior design with furniture, coverings, and home decorations, makes sense at this point, especially for interior designers. The design customization is a key point to visually show the client how the project will fit his needs. Therefore, it’s essential that during the first meeting that you get to know the client’s needs to be able to present him with a project that meets his expectations.

Some home builders work closely with the client, sometimes even during the first design meetings, to create 3D drawings, design the entire home in 3D, show changes in real time, and customize the design the way he wants. Presenting them floor plans and 3D renderings in the early stages of the design process, allows for faster decision making and enables you to better explain the overall project. No bad surprises anymore. The sales cycle is shorter and more leads can be processed.

2. 3D renderings to avoid surprises for buyers

One of the challenges for home builders and remodelers is ensuring that the client has understood the overall project in order to avoid last-minute changes and potential disappointment after construction has already begun.

The architectural 3D rendering allows you to immediately correct potential mistakes or choices that don’t correspond to the client’s needs. It’s, in fact, easy to make these modifications during the design meetings directly with them on a 3D architecture software so they can see the changes immediately.

To avoid bad experiences, create visuals that show exactly what the client wishes to see. Remember that a disappointed client can affect the brand reputation. Word-of-mouth travels quickly!

3. 3D renderings to sell homes quicker

3D technology is now more accessible than ever. The realism of 3D architecture renderings has become more and more impressive, and everything can be run on an inexpensive computer now. Additionally, architectural 3D renderings reduce the pre-sale phase by speeding up the decision-making process.

4. 3D renderings to capture the attention of future buyers

The market changes quickly, and having visually attractive projects can make all the difference in selling more.

92% of buyers have conducted online research during their home buying process.

With model-based, fully-furnished projects and high-quality 3D renderings, it’s easier to attract potential clients. 3D home renderings can be posted on Builders websites to illustrate a floor plans library. They can also be easily shared on social networks to attract the attention of a wider audience. 3D renderings added to posts on social media generate more followers and lead to more brand engagement. Active engagement on social media plays a major role in attracting new clients in the home building sector.

See also: 5 Reasons Why Social Media Works for Home Builders

5. 3D renderings to stand out from the crowd

Consumers are solicited more than ever when they begin a home construction project. It’s important to find a way to stand out from the crowd. Photorealistic 3D renderings are a powerful solution to highlight a portfolio of home projects. The visually impressive presentation of a project will surely attract more clients, and will also increase your opportunity to differentiate yourself from competitors.

These articles might be of interest to you:

Explore the articles covering the latest Cedreo’s features, keep up-to-date on 3D home
design news, and hear more about what our clients have to say.