3D visualization are getting more and more popular today. Whether highlighted on a website, on social media, or presented throughout the pre-sale process, 3D renderings are already essential for home builders.
Transforming a simple 2D floor plan into photorealistic visuals provides strong competitive advantages: attracting the attention of future home buyers, helping them to better understand the building process, and visualize their future home for faster decision-making. We’ve compiled a list of 5 reasons why 3D visualization can increase Home Builders’ sales.
Reason #1: 3D visualizations to present a preliminary design in its best light
It’s pretty impossible to visualize a home that doesn’t exist yet, right? And it is difficult to show a property’s full potential with a simple 2D floor plan, right? This is where photorealistic 3D renderings can help highlighting a new construction.
90% of buyers found photos of properties for sale very useful in their decision-making process.
The photorealistic 3D rendering provides a precise representation of a home building project. It highlights its best features and presents it in its best light. On a 3D visualization like a 3D floor plan, the home buyer can understand the builder’s vision for the space, and visualize a home project as if he were there.
3D interior and exterior design with furniture, coverings, and decorations, make sense at this point. The design customization is a key point to visually show the client how the project will fit his needs. Therefore, it’s essential to have sufficiently qualified the client needs during the first meeting to be able to present him with a project that meets his expectations.
Some home builders work closely with the client, sometimes even during the first design meetings, to create 3D drawings, design floor plans, show changes in real time, and customize the design the way he wants. Presenting him 3D floor plans and 3D renderings in the early stages of the design process, allows for faster decision making and enables to better explain the overall project. No bad surprises anymore. The sales cycles are shorter and more leads can be processed.
Reason #2: 3D renderings to avoid surprises for buyers
One of the challenges for builders is ensuring that the client has understood the overall project in order to avoid last-minute changes and potential disappointment after construction has already begun.
The architectural 3D rendering allows to immediately correct potential mistakes or choices that are displeasing to the Client. It’s, in fact, easy to make these modifications during the design meetings directly with them on a 3D architecture software so they can quickly see the changes.
To avoid bad experiences, create visuals that show exactly what the client wishes to see. Remember that a disappointed client can affect the brand reputation. Word-of-mouth travels quickly!
Reason #3 : 3D renderings to sell homes quicker
3D technology is now more accessible than ever. The realism of 3D architecture renderings has become more and more impressive, and everything can run on an inexpensive computer now. Additionally, architectural 3D renderings reduce the pre-sale phase by speeding up the decision-making process.
“_With Cedreo, we went from 180 to 250 houses sold._” – Gilles Hoebeke (Coméca Houses)
Reason #4: 3D renderings to capture the attention of future buyers
The market changes quickly, and having visually attractive projects can make all the difference in selling more.
92% of buyers have conducted online research during their home buying process.
With model-based, fully-furnished projects and high-quality 3D renderings, it’s easier to attract potential clients. 3D home renderings can be posted on Builders websites to illustrate a floor plans library. They can also be easily shared on social networks to attract the attention of a wider audience. 3D renderings added to posts on social media generate more followers and lead to more brand engagement. Active engagement on social media plays a major role in attracting new clients in the home building sector.
See also: 5 Reasons Why Social Media Works for Home Builders
Reason #5: 3D renderings to stand out from the crowd
Consumers are solicited more than ever when they begin a home construction project. It’s important to find a way to stand out from the crowd. Photorealistic 3D renderings are a powerful solution to highlight a portfolio of home projects. The visually impressive presentation of a project will surely attract more clients, and will also increase your opportunity to differentiate from competitors.