How Does 3D Rendering Help Architects and Interior Designers?


Architects and interior designers use 3D renderings to tell the story in a very simple way and give a 3D architectural modelization of their vision of a new home or of a space that needs to be renovated. More efficient than basic 2D floor plans or hand sketches, 3D renderings make the designs much more appealing and effective when it comes to getting the clients to sign off on the project. Photorealistic 3D renderings are your ultimate sales tool to grow your business if you choose the right tool to create them.

3D Renderings Help Clients Understand and Visualize the Entire Project Before it is Built

When prospective clients look for interior designers or architect services, they have great expectations in terms of inventive design ideas but also in terms of conceptual design documents.

Of course, the 2D floor plan is essential for the specialty contractors and deliver exact measurements but are no longer used to present a project to clients in order to sell it. Clients are asking for photorealistic exterior and interior renderings to get an accurate understanding of the architect’s or interior designer’s proposal. Millennials are becoming the largest share of architects and interior designers clients, and as they grew up with technology, there is no point using old-fashioned methods to speak to them. You have to speak to them in their own language.

Indeed, people seeing a project from every angle with a 3D floor plan rendering will clearly understand all the aspects of it. This is the best way to help clients see the big picture and present your ideas. It is true for the construction of a new home, but also for the new layout and decoration of a kitchen, a bathroom or a living room. It is essential to allow them to envision themselves in the spaces with a variety of 3D views: the exterior views give the overall idea of what the house will look like and the interior renderings will present the full potential of each room. Without it, you take the risk of not being on the same page as the client and not understanding what they had in mind for their future home.

To go further: What is a 3D rendering and how to get great ones?

3D Renderings Help Architects and Interior Designers Improve Communication

3D renderings are useful to easily and effectively translate the architect’s and interior designer’s vision and ensure that the client is clear with all the details. The result is a happier client and a faster approval process.

The objective is to avoid misunderstandings due to the difficulty for most people to read 2D floor plans. The buying experience will be smoother for the clients as they will be sure about what they’ll be getting when the work is done. Trust is the foundation of the strong client / interior designer or architect relationship and will surely help get new clients through recommendations from past clients.

When they are convinced, the clients will take decisions faster. If you adapt your proposal on the fly, during your meeting with them, they will see straight away if they would like a marble or wood countertop better in the kitchen or how much extra sunlight will enter the living room if they have a larger window. This allows architects and interior designers to be ahead of the competition and propose revised designs faster to avoid losing clients.

3D Renderings Help Architects and Interior Designers to Create the Wow Effect and Sell the Job

The quality of the 3D renderings will play a big part on the impact they have on the clients. With photorealistic 3D renderings, you’ll create a specific connection between the client and your vision of the project that will help you to sell your proposal more easily. The exterior view of the front of the house is key for an architect to present the style, especially when you can see a fully furnished interior from the outside.

Sunset views will set you apart from your competitors who only focus on daylight views. They show a new perspective and add character to the image as they allow you to highlight different aspects of your proposal thanks to the artificial lighting.

The interior 3D renderings of the main rooms are an essential sales tool to seduce your client and create an emotional connection with your design. The objective is to make their dream house come to life and convince them that you are the right person to hire for the project.

The architects and interior designers who promote their work and present it in the best possible light to impress the clients, sell their design ideas faster and easier and boost sales.

3D Renderings Allow Architects and Interior Designers to Upsell

As soon as you have drawn the floor plans, furnished and decorated the project, it is easy to create multiple concepts by selecting different covering materials. When you present 2 or 3 options for the cladding or kitchen countertops, you let the client chose from 2 layouts and 2 budgets. First, the choices give you a greater chance of being hired as you let the clients have more control on the design, second, you can help them create an emotional connection which can lead to quicker decisions. You can even make changes while you are in a meeting with them to speed up the process even more, swap out the furniture or fine-tune the color scheme.

This shouldn’t require much efforts if you use the right 3D rendering software and should increase the overall profit for each project.

How to Choose the Right 3D Architectural Rendering Software?

In order to find the best tool for your specific usage, you don’t have any other option but to test the software which is available on the market. You need to decide if you want an easy to use floor plan software to draw quickly and get 3D renderings quickly, or to go with a technical program to get very detailed blueprints to create construction drawings. CAD software is powerful and precise but complex and it takes days to make a blueprint. They are a powerful tool to get building permits but are not designed to help architect and interior designers sell their work.

To go further: CAD Architectural Design Software or Sales Enablement program: which one to use?

If you don’t want to spend days on the design phase, especially because you can’t insure that each design will lead to a contract, you may consider using a 3D rendering software that will help you speed up the design process, get photorealistic 3D renderings and at an affordable rate.

Why Cedreo is the Right 3D Home Rendering Software for You

The conceptual design phase requires architects and interior designers to focus their energy on gathering their client’s ideas and then using their vision and experience to translate those ideas into a unique proposal. Cedreo is a 3D home design software which can create a complete presentation in just 2 hours including:

  • 2D floor plans and surface area table
  • 3D floor plan renderings
  • Photorealistic exterior and interior renderings

In no time, you can draw the floor plan thanks to intuitive features, get instant 3D visualization, furnish and decorate from an extensive and ever evolving 3D library. Then it just takes 5 minutes to generate a stunning 3D rendering, in daylight or sunset.

day sunset view

Send and present your project to your clients and revise on the fly with them, to stay ahead of your competition with an outstanding proposal.

Get started free now and make sure it is the rendering tool that will help you take your business to the next level.

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